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"One of the advantages of being disorderly is that one is constantly making exciting discoveries."
~A.A. Milne
TBWA/Chiat/Day (New York)
The multiple award winning Absolut Vodka series, created by TBWA/Chiat /Day in New York, is one of the most successful advertisements ever made. The campaign launched in 1981, and ever since Absolut Vodka has released over 500 ads, all with their own unique twist. This Absolut ad in particular caught my attention. This ad, "Absolut Marilyn" recreates the famous photograph of Marilyn Monroe where she is standing over a gusty air vent, with her skirt blowing in the air. The wrapper is pealing off the bottle to form the skirt and the bottle is placed on top of a street air vent. This ad was a big success for Absolut Vodka because many woman look up to Marilyn Monroe as a role model because she is beautiful, classy, and famous. By connecting Absolut Vodka to Marilyn Monroe, I am sure that more woman have switched to drinking Absolut vodka because it empowers iconic women.
The multiple award winning Absolut Vodka series, created by TBWA/Chiat /Day in New York, is one of the most successful advertisements ever made. The campaign launched in 1981, and ever since Absolut Vodka has released over 500 ads, all with their own unique twist. This Absolut ad in particular caught my attention. This ad, "Absolut Marilyn" recreates the famous photograph of Marilyn Monroe where she is standing over a gusty air vent, with her skirt blowing in the air. The wrapper is pealing off the bottle to form the skirt and the bottle is placed on top of a street air vent. This ad was a big success for Absolut Vodka because many woman look up to Marilyn Monroe as a role model because she is beautiful, classy, and famous. By connecting Absolut Vodka to Marilyn Monroe, I am sure that more woman have switched to drinking Absolut vodka because it empowers iconic women. 
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