Dieste Harmel & Partners (San Francisco)

This commerical for Clorox bleach created by Dieste Harmel & Partners San Francisco is absolutely adorable. The commerical, targeting the hispanic market, shows the wildly imaginative events that suposively have caused the little curly headed boy to recieve giant mud stain on his white t-shirt. This commerical is effective because it connects on an emotional level with mothers (the ones usually buying the laundry supplies) because it captures the innocence of children. How could you possibly get mad at your little boy or girl after a story like that? That little stain can be easily fixed with Clorox bleach. It all begins with a gusty sneeze from a giant turtle...a little puppy on a skateboard reading the newspaper loses control and runs into a rocketship, then a cartoon rocket ship launches into the sky and causes a big mack truck full of colorful balloons to spill and make a giant mud splash. There's no violence, war, corruption, or any of the worries of the real world in this commerical becuase the little boy is allowed to use his magiacal imagination and play. Something so fixable (with Clorox) as a stained t-shirt should not put a damper on his/her fun.