I think this non-traditional advertisement for McDonald's Big 'n' Juicy hamburger is really cool! Normally when a company is advertising a food product, they almost always show a picture of the food item in the advertisement, however, DDB Chicago was extremely creative and advertised for the burger without even showing a picture of it. People were able to actually take out the giant napkins out of the dispensers and take them home. This ad creates buzz because it's so unique and when people see these giant napkins, they know that the burger has to be gigantically delicious, and out of curiosity (since the physical appearance of the burger has been kept a secret) they will drive to McDonald's and buy one!
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