Draftfcb (Chicago)

This Miller Lite commercial, created by Draftfcb Chicago, combines humor and truth to win over its consumers. We all know that the "L Word" freaks men out....except for when it comes to their favorite beer...then they use the 4 letter word with ease. The man in this commercial basically has this beautiful woman throwing herself at him, telling him she loves him...and he can't even form the word "love". I believe that this ad was very effective because Draftfcb decided to make fun of men's ability to say "i love you" in a playful way.