The Milk Mustache Got Milk? campaign is the product of Lowe Worldwide, a New York-
based ad agency. Milk sales were declining due to perception issues about the beverage because milk was seen as a drink for just children. These milk mustache advertisements have been very long-lasting and effective because new celebrities are created every day so they're always able to use a current celebrity in the ads. The celebrities used, such as Mary Kate & Ashley Olsen in this ad, are contemporary celebrities who are very young and very attractive. Having beautiful people rock milk mustaches show that milk is not just for children, it is also for teens and adults. And come on, who doesn't want to have a glass of milk JUST to see if they'll get a milk mustache?
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