Grey (New York)

Before taking my Advertising Literacy class and learning about Ned Doyle and Bill Bernbach, I had never heard of Grey Advertising. Even though I had not been familiar with the agency, looking back, I realize that I had seen much of their work. This ad in particular is one that I vividely remember from a few years ago. I saw a major connection between this advertisement and the FedEx Superbowl spot from BBDO. The FedEx Superbowl ad states that an advertisement needs 10 simple elements to be successful: a celebrity, an animal, a dancing animal, a cute kid, a groin kick, a talking animal, attractive females, product message (optional), a famous pop song, and a bonus ending. In the hilarious commercial for John West Salmon, there is an animal (bear), a dancing animal, a groin kick. Even though all 10 elements aren't present in this advertisement, it made me appreciate the ad for FedEx much more because they hit the nail right on the head...these elements DO in fact create a hilariously successful commercial.