AMV/BBDO (London)

AMV/BBDO (HQ in London) has recently launched a new 70 second cinema ad for the magazine The Economist called ‘Red Wires’. It was created by Sonny Adorjan and Milo Campbell and directed by Tom Carty. The purpose of this ad is to mark the change in both the strategic and creative direction from white-out-of-red, AMV’s long-running and multi award-winning poster campaign. The ad shows a wire walker jumping between different red wires across the city and ends with the line 'Let your mind wander'. Each wire supposedly represents a different thought which has been inspired from reading The Economist. Even more interestingly, his journey is a metaphor for the pleasure of interconnecting different ideas. I love this advertisement because just like The Economist, it is creative, mind-teasing, and intelligent. Just because The Economist is changing its campaign, does not mean The Economist is changing its core values or the intellectually stimulating material inside the pages.