Venables, Bell & Partners (San Francisco)

I don't care WHAT you were doing during the commercials at the Super Bowl...there is no valid excuse to have missed San Francisco based ad agency Venables, Bell & Partners' Super Bowl Commercial for Audi. The commercial called "Green Car" aired in the 4th quarter of Super Bowl XLIV and was the second most viewed commercial during the Super Bowl with 115.6 MM viewers making it the second most watched commercial in U.S. HISTORY. Audi rose to the top and beat out all the other car companies competing for attention during the game and ranked 6th in the USA Today Ad Meter and 1st in the Wall Street Journal poll. Not only were people floored by this commercial DURING the Super Bowl, they continued to be amazed by it afterwards. From this commercial, Audi gained almost 3 billion media impressions, including coverage of the spots on The Today Show, CNBC, andThe CBS Early Show. This commercial is both hilarious AND socially responsible because it is promoting being green by showing us all the things we shouldn't be doing (i.e. putting out hot tub to 105 degrees, using plastic water bottles, etc.). Audi/Venables, Bell & Partners poke fun at all the non-environmentally friendly things we do on a daily basis and shows us one thing was CAN do right...and that's drive an Audi!