Gun-related violence is a serious issue and usually not something to be witty about, however, Young & Rubicam/Chicago does just that in its pro-bono ad campaign for the Illinois Council Against Handgun Violence. Gun violence is a huge problem in Chicago that seems to have no viable solution; this is where Y&R Chicago and ICHV try to step in and remind the public that something has to be done fast! Y&R Chicago attempts to draw attention to the issue by showing innocent, playful kids in the latest spring fashion....with an extra something special, bullet-proof vests. These advertisements have been placed in over 50 bus stop stations all though out the Chicago area.
This ad in particular features a young boy under the headline "Live Boy Walking,". The copy says "Turn the local park back into a playground. This vest fits snug, while leaving arms and hands free to raise in the air for that 'don't shoot I'm innocent' stance." The rest of the copy tells that more than 150 kids have been shot this year in Chicago and more than 25 of them were shot dead. This advertisement gives me mixed emotions because it's hard to see these shocking death tolls but at the same time it makes me happy because the problem is getting attention.
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