The Adidas Jose + 10 commercial, created by 180 Amsterdam, was not surprisingly voted as the best commercial for the World Cup in 2006. One year later in 2007, this commercial won a Gold Effie! The commercial stars famous soccer players: Zidane, Beckham, Beckenbauer, Platini, Cisse, Kaka, Defoe, Kahn, Lampard, Klose and two boys; Jose and Pedro. Because this commercial is in spanish (and I just happen to be fluent in Spanish) I am going to explain exactly what is going on for those of you who don't speak spanish. This commercial shows how José and Pedro, two little Spanish-speaking kids, get to choose their own team because they are the captains. Instead of picking kids from their local neighborhood, Pedro and José get to pick their dream team consisting of international football stars from the past and present. Their impossible fantasy quickly turns into reality and José and Pedro’s teams are actually lining up. José and Pedro have picked their +10 and are preparing to play the biggest game of their lives! I believe that this commercial became SO popular, effective, famous because in Spain, and European countries in general, soccer is not just a sport, it's a culture. This TV spot lets us in on the big dreams of José & Pedro that one day they will play with their idols and we see their dreams come true....This is a very uplifting and inspiring commercial and this is why people responded so positively to it.
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