72 and Sunny (Los Angeles)

This new commercial, created by LA headquartered ad agency 72andsunny for Nike+, creates a battle of the sexes to see who can accumulate more miles. Starting on March 13, 2009 and ending April 20, 2009 the world's largest running club, www.nikeplus.com, will add up all the miles of men and women who join an official Men vs. Women online running challenge using the Nike+ system. Nike+ running shoes transmit data wirelessly to an iPod nano, an iPod touch or Nike+ SportBand. Then, information about time, distance, pace and calories burned during a run is stored easily on www.nikeplus.com. This makes it easy for runners to stay motivated because they can set their own goals, challenge others to virtual races, and connect with friends/fellow runners. Men vs. Women is currently the most popular challenge on nikeplus.com. I love this commercial because it is empowering to both men and women...it is not bashing men or women by saying that one sex is more athletic than the other...it's simply challenging them to find out fair and square who's the better runner in a fun and friendly way. The men and women play pranks on each other along the way which gives the the commercial a very playful vibe which in turn makes exercising seem fun! By showing Eva Longoria and her MBA star husband, it gives the commercial even more effectiveness because they're both in incredible shape and people will want to do what they do to look like them.