Once in a while you come across a terrible print ad. This ad for Dunkin Donuts Flavored Iced Coffee, created by Hill Holliday, Boston, is just that. This type of ad, where the main ingredient/idea of the product fills the shape of the product, has been done over and over again. Not only is this type of advertisement cliche/overused, these two ads do not even look appetizing. While choosing the Iced Coffee Carmel ad to blog about, the girl next to me in class said, "ewww, that looks disgusting"....instead of showing smooth, creamy carmel, this ad shows pieces of chunky hard carmel (even though it doesn't really look like carmel) clustered together with a straw jabbed in the middle. The ad looks messy and appears as if it was thrown together in 5 minutes. The advertisement below is another example of this overused shape advertising. This ad, promoting heart health, was done by Greenroom Advertising, Mumbai, India. "Don't treat diabetes to your heart" is the tag line. They incorporated the heart into the ice-cream scoop just as Dunkin Donuts incorporated the carmel blocks and blueberries into the coffee cup.
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