Cramer-Krasselt (Chicago)

Cramer-Krasselt recently beat out fellow Chicago-based agencies TimeZoneOne and Publicis Groupe's Leo Burnet for the account for the footwear manufacturer, Crocs. Cramer-Krasselt's Chicago office will handle brand strategy, creative, interactive, online, media planning and buying, as well as PR for Crocs. The CEO of Cramer-Krasselt said that its aim for the new campaign will be to give existing customers other reasons for expanding their Crocs ownership and also to educate new people who really don't know much about Crocs as well.

When Crocs first surfaced, I thought they were the ugliest shoes in the world. After watching this Crocs commercial, "Feel the love", I was surprisingly won over by them. Not only have they improved the look of the shoes in this commercial, they also show how incredibly comfortable they are! The shoes in this commercial are made to look like little pets that are there to comfort you when you get home from a long, stressful days at work. I went from viewing Crocs as hideous to cute in the time length of this commercial. I think that Cramer-Krasselt achieved its objective to give existing customers other reasons for expanding their Crocs ownership and also to educate new people who really don't know much about Crocs. I didn't know much about Crocs before this, but now I realize that they are a luxury (even though they aren't the most fashionable shoes) because they make your feel feel great. A nice change from 5 inch heels!