This cheeky print campaign for Nikon, created by Euro RSCG Singapore recently picked up a win at the Cresta Awards. According to the Cresta Awards website, "To win a Cresta means you’re hot, because Cresta stands on its promise of adhering to the highest standards of creative excellence and it delivers the reputation and value that top-level creatives seek. Cresta’s name is becoming synonymous with “achievement” among the worldwide marketing communications industry". The campaign promotes the Nikon Coolpix S60 Camera and apparently has one of the bests face-recognition-technologies…as you can see. This print ad is absolutely awful because it is basically child pornography. Showing two young girls in sexually promiscuous positions is both unethical and to some degree illegal....I'm very surprised that this ad was not immediately banned.
No comments:
Post a Comment