After three years with the McCann Worldgroup, San Francisco-based agency T.A.G. left the mothership to become a full-service agency called agencytwofifteen. McCann however is not completely out of the picture. Agencytwofifteen will use the McCann Worldgroup network for any international work. The new agency recently launched a campaign for Microsoft's new product "Kin". This documentary style campaign is embarking on a storytelling journey to answer the question: Are your friends really your friends? I think this campaign will be very effective because everyone will want to follow this girl and see what happens. Also, everyone can realate; we all have hundreds of facebook friends/myspace friends that are in our network that we don't even know.
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