VitroRobertson (San Diego)

In December, 2007, San Diego-based ad agency Vitro-Robertson LLC put a big divot in ad giant Universal McCann's client roster when it was hired to handle the $80 million account for IHOP Corp. Tom Sullivan, president of VitroRobertson, apparently isn't one to brag but he said one of the things that will make it easy to launch the campaign is that publicly-traded IHOP, whose shares are traded on the New York Stock Exchange under the symbol IHP, liked what VitroRobertson brought to the table during their pitch to IHOP. Robertson said that a great deal of what they used in the pitch will be used in the ads. One of the major aims of the campaign was to increase IHOP's different "day parts", advertising both lunch and dinner. This commercial achieves just this because it stresses that breakfast is served ALL day AND that they also offer dinner entries.