Saatchi & Saatchi (Los Angeles)

This Toyota Prius 'Harmony' commerical by Saatchi & Saatchi LA captures the escence of "enviornmentaly-friendly" with its performers costumed as blades of grass, churning white water, trees, and blooming flower pedals. Personally, I believe that having thousands of people in costumes to represent features of the earth is a symbol that every single person can do something to make a positive change for the enviorment. If every single person does something small to help, it will make a BIG change all together. The commerical really encompases what Prius is all about...saving and maintaing our Earth by elimiating polution in any way possible. This TV spot was so effective that it earned the honor of being in Nielsen's Top 10 Most-Liked New Ads.