Team One Advertising (Los Angeles)

Normally I do not usually blog about TV ads that are as old as I am (21) because I like to talk about current advertisements, however, this 1989 advertisement "Balance" for the Lexus LS 400, is an exception. This commercial, created by Team One (HQ in LA), was the first commercial to introduce the luxury car, Lexus, to television audiences. The ad was designed to strictly promote the engineering of the Lexus sedan. The advertisement shows the Lexus LS 400 on rollers with a set of champagne glasses stacked on its hood. The engine was then set to top speeds of over 145 mph. and amazingly didn't produce any vibrations and none of the champagne glasses spilled, not even one drop of champagne. This commercial has caused other car companies such as Nissan and BMW to emulate what Lexus did and mention the champagne glasses test in their ads. Ads that scientifically demonstrate and prove the quality of a product are always more effective....people have to see things to believe them!