General Motors has decided to change a TV commercial, created by Deutsch LA, that had shown an assembly-line robot jumping off a bridge after making a small mistake. GM previously said that their company was sticking with the spot despite the massive amount of criticism. The American Foundation for Suicide Prevention said that the ad that first aired during the Super Bowl sends dangerous and insensitive messages, and it requested members of the public to write to the automaker and ask that the ad be canceled. After meeting with the American Foundation for Suicide Prevention, GM decided to remove the ad. I am very happy that GM decided to act ethically and remove this ad because this TV spot portrays suicide as a viable option when someone fails or loses their job. I am not really sure what GM was thinking with this advertisement...I'm sure that someone who has lost a close friend or family member to suicide did not appreciate this TV spot which would ultimately lead GM to lose customers for its complete lack of judgement and sensitivity.
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