La Comunidad (Buenos Aires)

This TV spot for MTV, created by the agency La Comunidad (HQ in Miami and Buenos Aires), completely crosses the line . Breast feeding is something special that a mother and baby share and it provides the baby with the best nutrition. La Comunidad makes this commercial look like the baby is being sexual with its mother...which is COMPLETELY inappropriate. The baby reaches out and grabs his mother's other breast and he continuously licks her nipple while looking her in the eyes. The music playing in the background is even very swanky & sexual....something that would be played in a romance scene of a movie. Surprisingly, this commercial has somehow won an award. In 2007, the MTV Latin America spot "Bebe" won the TV Grand Prix.