Fallon (Minneapolis)

Fallon, Minneapolis has done some of the most groundbreaking auto work in the past decade. They are highly respected for their BMW Films series because they set the standard for the emerging branded-entertainment field. It was very exciting to hear that Fallon, Minneapolis, is finally back in the car business after four years without an auto account. In December 2009, Fallon Worldwide was chosen as Chrysler Brand's offical advertising agency. The commerical below is for Chrysler's 2010 Town & Country...it uses a similar vibe as the BMW Films in that it appears more like a movie trailer than an actual advertisement. The TV spot was filmed in black/white to give it an old black & white movie feel and the music chosen takes us back to the 1940s. The commerical is slow paced and is accompanied by the voice of the slowly speaking narrator so that the viewier can take in all the awesome new features, such as the table in the back seat and the chairs that face eachtoher. If I was a kid and saw this rolling down my block, I'd definetly be begging mom for one!