Richards Group (Dallas)

The Dallas-based advertising giant, known for its hilarious Fruit of the Loom grape and apple guys, outshines everyone in the workplace in Dallas-Fort Worth. The Richards Group is now the largest independent branding agency in the nation, with 615 employees and annual revenue of $167 million! Below you can see for yourself how the clever Fruit of the Loom commercials make the Richards Group shine. In 2005, the Richards Group created a song entitled "You Can't Over Love Your Underwear" on the "3-Pak Records" album "Ripe for the Pickin'" that spoofed country music videos with the following lyrics (sung by Collin Raye):

Daddy wears his tee shirt in the cold Kentucky rain
While a boy in pure white briefs looks out
The foggy window pane
And even though his hamster died
He finds comfort, this I swear

'Cause you can't over-love your underwear
'Cause comfort ain't just found in teddy bears
There are no labels hanging anywhere
No you can't ever over-love, over-love, your underwear.

The Richards Group was genius. Because underwear is always a funny, semi-embarassing subject to discuss, they created an incredibly catchy song and music video that makes you laugh until it hurts. This commercial has been stuck in my head for years, long before I was in college actually studying advertising!