Wieden & Kennedy Portland took home an Emmy from the Creative Arts Emmy Awards Celebration in 2009 for its Coca-Cola spot titled "Heist". The TV spot shows an animated group of bugs marching to the mischievous tune of Peter and the Wolf stealing a sleeping man's coke. This commercial is part of the "Open Happiness" campaign and wowed viewers during the last Super Bowl. This TV spot creatively resembled a picnic scene from many of my childhood storybooks/movies where ants would march in to steal the tasty picnic food. Instead of just using ants, W+K used a variety of funny looking insects and instead of tasty pie they used sweet sweet Coca-Cola. This pleasant-to-watch ad keeps you interested the entire time and wanting to see what happens in the end. The bugs even use their unique physical qualities as creative ways to transport and open the Coca-Cola bottle. This ad was fun to watch AND socially responsible....Coca- Cola could have easily took the easy way out and used sex appeal to sell their product, but instead the created an innocent and unique commercial for the whole family to enjoy.
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