Mullen (Boston)

Mullen Boston faced the challenege to evoke the emotional experiece of the world's leading luxury hotel brand, The Four Seasons. Mullen decided that the solution to this challenge would be to focus on the tangible and intangible things that please discerning guests. The type of traveler who stays at Four Seasons appreciates the finer details in life. They appreciate a well-kept room, a perfectly mixed cocktail, and experiencing moments that perfectly resemble a dream. This is exactly the type of approach Mullen took with Four Seasons latest campaign. They focused on the little things that make for a unique, luxurious travel experience to create an emotional connection with the consumer. "By capturing those moments when everything comes together, we hope to share Four Seasons’ vision of the perfect vacation". The scene in this print ad looks like something out of a movie. Riding elephants in the wild is a once-in-a-lifetime experience that only FEW people will experience....however, by choosing to stay at the Four Seasons you can live your life to the fullest and experience all these special little moments in life WHILE living in luxury. Four seasons makes it easy to achieve your wildest travel dreams, and this is exactly what Mullen conveys in their campaign. I give this advertisement an A++!