Rethink (Vancouver)

When you think of advertising, you often think of a print ad in a magazine, direct mail, or a TV commercial and we often forget that there are SOOO many different ways to advertise, such as this ad for Coast Capital Savings that was named by Financial Brand magazine one of the 15 best guerrilla promotions in banking. The giant 8’ x 10’ Thank You card, created by Rethink Communications (HQ in Vancouver), was posted outside Vancouver’s Waterfront Station, giving Canadians a chance to write their personal thank you messages to the big banks. The card was part of Rethink’s ongoing campaign for Coast Capital Savings that criticizes Canada’s big banks for the fees they charge. Many people view advertisements as a bother and a burden while they're trying to watch television or listen to their favorite station, however, ads like this make advertising fun and interactive...which in turn makes it EFFECTIVE.