Publicis (New York)

The U.S. Army's "Boost Up" campaign created by Publicis New York was the winner of the Create for a Cause contest from Yahoo and the Ad Council. As the winner, the high school dropout prevention effort will receive $750,000 in Yahoo Mail inventory and is the first campaign to run in the new Yahoo Mail ad unit Tandem.I truely loved this ad because it accurately spotlights how some children are smart and want to learn but they must work just to make ends meet. Children should be spending their time learning so that they can one day go to college and make something of themselves...they can not do this when more time is spent working than focusing on school. This ad connects emotionally with the audience and makes you actually want to go to boostup.org and help these poor teeenages who truely have it rough.