The demise of Cliff Freeman & Partners, once a creative hotbed located in NYC, is such a shame. Even though there were not many clients and employees left at the company, it was once a very influential agency. Cliff Freeman & Partners, famous for creating Almond Joy's slogan "Sometimes you feel like a nut", and Wendy's "Where's the beef?" closed its doors in November of 2009. The commercial I am going to show below is from one of Cliff Freeman & Partner's main clients, Baskin Robbins. This TV spot plays up the chain's point of differentiation--its variety of flavors. The ad shows kids bombarding a plain ice cream truck with colorful explosions and utilizes the tag line "Don't be so vanilla." Research was conducted and showed that consumers often saw soft ice cream and hard ice cream as separate eating occasions. This commercial was very effective because it showed that Baskin has 31 one ways to do soft serve as well as hard ice cream. Why go to another ice cream chain when you can get BOTH soft serve and hard ice cream at Baskin Robbins?
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