Arnold Worldwide (Boston)

2010 marks the ten-year anniversary of the country's most successful youth smoking prevention campaign--Truth. In the past 10 years, the Truth campaign by Arnold Worldwide (headquartered in Boston, MA) has succeeded in keeping hundreds of thousands of teens from smoking , saving them from years of addiction and tobacco related illnesses. These shocking and sometimes disturbing TV spots are far from pleasant, but they do show the reality of the dangers associated with tobacco use. In this spot, you can see how these ads turn teens away from smoking....instead of simply just saying "don't smoke" the ad uses body bags to symbolize all the deaths that tobacco causes. Seeing mountains of body bags is way more effective than simply just showing a percentage.